"E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 10E, International Edition equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems."--Publisher's website.
| ISBN-13: | 9781133526841 |
| ISBN-10: | 1133526845 |
| Publisher: | Course Technology |
| Publication date: | 2012-07-27 |
| Edition description: | 10th edition |
| Pages: | 680 |
| Product dimensions: | Height: 9.13384 Inches, Length: 7.44093 Inches, Weight: 1.8959754532 Pounds, Width: 0.86614 Inches |
| Author: | Gary P. Schneider |
| Language: | en |
| Binding: | Paperback |
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