• Organizations in the Face of Crisis Managing the Brand and Stakeholders

Organizations in the Face of Crisis Managing the Brand and Stakeholders

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SKU SHUB146120
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Overview

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

Product Details

ISBN-13: 9781137306951
ISBN-10: 1137306955
Publisher: Palgrave Macmillan US
Publication date: 2013-03-20
Edition description: 2013
Pages: 183
Product dimensions: Height: 8.5 Inches, Length: 5.5 Inches, Weight: 7.71838379262 Pounds, Width: 0.5 Inches
Author: Dennis W. Tafoya
Language: en
Binding: Hardcover

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