• Strategic Reinvention in Popular Culture The Encore Impulse

Strategic Reinvention in Popular Culture The Encore Impulse

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SKU SHUB146224
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Overview

Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

Product Details

ISBN-13: 9781137373182
ISBN-10: 1137373180
Publisher: Palgrave Macmillan US
Publication date: 2013-12-11
Edition description: 2013
Pages: 244
Product dimensions: Height: 8.5 Inches, Length: 5.5 Inches, Weight: 9.45121717194 Pounds, Width: 0.63 Inches
Author: Richard Pfefferman
Language: en
Binding: Hardcover

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