This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
| ISBN-13: | 9781137373694 |
| ISBN-10: | 1137373695 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2013-07-22 |
| Edition description: | 2013 |
| Pages: | 147 |
| Product dimensions: | Height: 8.5 Inches, Length: 5.5 Inches, Weight: 0.77602716224 Pounds, Width: 0.5 Inches |
| Author: | C. Giachetti |
| Language: | en |
| Binding: | Hardcover |
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