Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.
| ISBN-13: | 9781137375353 |
| ISBN-10: | 1137375353 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2014-05-29 |
| Edition description: | 2014 |
| Pages: | 307 |
| Product dimensions: | Height: 8.50392 Inches, Length: 5.5118 Inches, Weight: 1.21474706362 Pounds, Width: 0.8751951 Inches |
| Author: | Q. Langley |
| Language: | en |
| Binding: | Hardcover |
Discover more books in the same category
Be the first to review this book!
