Strategic Writing Multimedia Writing for Public Relations, Advertising and More

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Introduction: How This Book Works -- Section 1 Strategic Writing -- 1A Introduction -- 1B The Importance of Good Writing -- 1C Research, Planning and the Writing Process -- 1D Writing for the Web -- 1E Writing for Social Media -- 1F Broadcast/Podcast Writing -- 1G Strategic Design -- 1H Integrated Marketing Communications -- 1I Ethics and Strategic Writing -- 1J Diversity and Strategic Writing -- 1K Persuasion and Strategic Writing -- 1L The Law and Strategic Writing -- 1M Jobs in Strategic Writing -- Section 2 Strategic Writing in Public Relations -- 2A Introduction -- 2B Social Media in Public Relations -- 2C Microblogs and Status Updates -- 2D Blogs -- 2E Podcasts -- 2F Websites -- 2G News Release Guidelines -- 2H Announcement News Releases -- 2I Feature News Releases -- 2J Hybrid News Releases -- 2K Social Media News Releases -- 2L Media Advisories -- 2M Pitches -- 2N Video News Releases and Organizational Storytelling -- 2O Digital Newsrooms and Media Kits -- 2P Backgrounders -- 2Q Fact Sheets -- 2R Photo Opportunity Advisories -- 2S Newsletter and Magazine Stories -- 2T Annual Reports -- 2U Speeches -- Section 3 Strategic Writing in Advertising -- 3A Introduction -- 3B Social Media in Advertising -- 3C Strategic Message Planners -- 3D Print Advertisements -- 3E Radio Advertisements -- 3F Television Advertisements -- 3G Web and Mobile Advertisements -- 3H Radio and TV Promotions -- 3I Radio and TV Public Service Announcements -- Section 4 Strategic Writing in Sales and Marketing -- 4A Introduction -- 4B Social Media in Sales and Marketing -- 4C Content Marketing -- 4D Proposals and Marketing Communications Plans -- 4E Mobile Messages -- 4F Sales Letters and E-Blasts -- 4G Fundraising Letters and E-Blasts -- 4H Brochures