Improving Sustainability in the Hospitality Industry

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of figures -- List of case studies -- Acknowledgements -- Introduction -- The rationale for this book -- Set-up and style -- An overview of the remainder of this book -- 1. Hospitality and sustainability -- Introduction -- Sustainability and sustainable development -- Sustainable development and the hospitality industry -- The negative impact of the hospitality industry -- Reducing this negative impact -- Corporate Social Responsibility, reporting and transparency -- The status quo and reasons for not accepting it -- Summary -- Food for thought -- References -- 2. Technology versus behaviour -- Introduction -- The 'Big Five' of sustainable hospitality operations -- Energy and greenhouse gas emissions -- Waste and pollution -- Water -- Food and drinks -- Building (materials and furnishing) -- That status quo again and how to challenge it -- Summary -- Food for thought -- References -- 3. People and sustainability -- Introduction -- Human behaviour and unsustainability -- The complexities of human behaviour -- Our tragedy of the commons and our social dilemmas -- Bring in the Flintstones -- Promoting sustainable behaviour -- Focus on what we do know -- Mind the different values -- Combine approaches -- Tap into our Stone Age brain -- Shaping hospitality contexts that favour sustainability -- Summary -- Food for thought -- References -- 4. Identity and sustainability -- Introduction -- Hospitality experiences, identity and values -- Consumption and identity -- Values -- Your (sustainability) identity as a company -- Understand your brand prism -- Create a coherent sustainability brand/identity -- A coherent and transparent message -- Do not forget your own people! -- Sending the right message -- Create the message together with staff