'Business and Administrative Communication' (BAC) is flexible, comprehensive and up-to-date, specific and interesting. The book uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes.
| ISBN-13: | 9781259095658 |
| ISBN-10: | 1259095657 |
| Publisher: | McGraw-Hill Education |
| Publication date: | 2014-03-16 |
| Edition description: | 11th edition |
| Pages: | 726 |
| Product dimensions: | Height: 11.200765 Inches, Length: 8.799195 Inches, Weight: 3.6266042099 Pounds, Width: 1.200785 Inches |
| Author: | Kitty O. Locker, Locker, Donna S. Kienzler |
| Language: | en |
| Binding: | Paperback |
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