This maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.
| ISBN-13: | 9781259254499 |
| ISBN-10: | 1259254496 |
| Publisher: | McGraw-Hill Education |
| Publication date: | 2015-07-16 |
| Edition description: | 20th edition |
| Pages: | 501 |
| Product dimensions: | Height: 9.901555 Inches, Length: 8.499983 Inches, Weight: 3.05560695132 Pounds, Width: 1.200785 Inches |
| Author: | Arthur A. Thompson, Margaret Ann Peteraf, John E. Gamble, Alonzo J. Strickland |
| Language: | en |
| Binding: | Paperback |
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