Crafting and Executing Strategy The Quest for Competitive Advantage ; Concepts and Cases

Section A: Introduction and Overview. Chapter 1: What is Strategy and Why Is It Important? ; Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy -- Section B: Core Concepts and Analytical Tools. Chapter 3: Evaluating a Company's External Environment ; Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness -- Section C: Crafting a Strategy. Chapter 5: The Five Generic Competitive Strategies ; Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations ; Chapter 7: Strategies for Competing in International Markets ; Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company ; Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy -- Section D: Executing the Strategy. Chapter 10: Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure ; Chapter 11: Managing Internal Operations: Actions That Promote Good Strategy Execution ; Chapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution.