Account-based marketing, customer lifetime value, artificial intelligence-all are influencing the way sales is done and taught. We believe that the partnering approach continues to be the best overall way to learn how to sell, particularly in the broader context of undergraduate education
| ISBN-13: | 9781265082291 |
| ISBN-10: | 1265082294 |
| Publisher: | McGraw-Hill Education |
| Publication date: | 2021-02 |
| Pages: | 594 |
| Product dimensions: | Height: 9.700768 Inches, Length: 7.40156 Inches, Weight: 1.8408598877 Pounds, Width: 0.901573 Inches |
| Author: | Stephen B. Castleberry, John F. Tanner |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
Be the first to review this book!
