This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the past 35 years, senior managers at a growing number of companies have come to realize the importance of an integrated communication function
| ISBN-13: | 9781265092252 |
| ISBN-10: | 1265092257 |
| Publisher: | McGraw Hill |
| Publication date: | 2022-01-13 |
| Edition description: | 8 |
| Pages: | 576 |
| Product dimensions: | Height: 9.0551 Inches, Length: 7.4803 Inches, Weight: 0.96121546232 Pounds, Width: 0.3937 inches |
| Author: | Paul A. Argenti |
| Language: | en |
| Binding: | Paperback |
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