"The goal of the 16th edition of Marketing is to create an exceptional experience for to day's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"--
| ISBN-13: | 9781265111946 |
| ISBN-10: | 1265111944 |
| Publisher: | McGraw Hill |
| Publication date: | 2022 |
| Edition description: | 16 |
| Pages: | 784 |
| Product dimensions: | Height: 10.799191 Inches, Length: 8.598408 Inches, Weight: 3.04017459298 Pounds, Width: 1.200785 Inches |
| Author: | Roger A. Kerin, Steven W. Hartley |
| Language: | en |
| Binding: | Paperback |
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