Strategic management -- A review of theory and practice -- Analysing the strategic environment -- Analysing resources and capabilities -- Strategy dynamics -- Prescriptive purpose delivered through mission, objectives and ethics -- Purpose emerging from knowledge, technology and innovation -- Developing business-level strategy options -- Developing corporate-level strategy options -- Strategy evaluation and development : the prescriptive process -- Finding the strategic route forward: mainly emergent approaches -- Organisational structure, style and people issues -- Implementing and controlling the strategic plan -- Green strategy and sustainability -- Managing strategic change -- Strategic leadership -- Entrepreneurial strategy -- Government, public sector and not-for-profit strategies -- International expansion and globalisation strategies -- Strategy and business models
| ISBN-13: | 9781292064666 |
| ISBN-10: | 1292064668 |
| Publisher: | Pearson |
| Publication date: | 2015 |
| Edition description: | 7 |
| Pages: | 766 |
| Product dimensions: | Height: 10.47242 Inches, Length: 7.71652 Inches, Weight: 3.1746565728 Pounds, Width: 1.14173 Inches |
| Author: | Richard L. Lynch |
| Language: | en |
| Binding: | Paperback |
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