"Managerial Economics and Strategy" uses real-world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
| ISBN-13: | 9781292259239 |
| ISBN-10: | 129225923X |
| Publisher: | Pearson |
| Publication date: | 2019 |
| Edition description: | 18 |
| Pages: | 770 |
| Product dimensions: | Height: 10.78738 inches, Length: 8.38581 inches, Weight: 3.3510263824 Pounds, Width: 0.98425 Inches |
| Author: | Stephen P. Robbins, Timothy A. Judge, Tim Judge |
| Language: | en |
| Binding: | Paperback |
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