LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
| ISBN-13: | 9781305102507 |
| ISBN-10: | 1305102509 |
| Publisher: | Cengage Learning |
| Publication date: | 2015-01-01 |
| Edition description: | 7 |
| Pages: | 608 |
| Product dimensions: | Height: 9.75 Inches, Length: 8 Inches, Weight: 2.35012771292 Pounds, Width: 1 Inches |
| Author: | Kathleen R. Allen |
| Language: | en |
| Binding: | Hardcover |
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