In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies who are able to establish the capabilities to achieve this will secure robust competitive advantage. This powerful new approach will be demonstrated with examples and cases.
| ISBN-13: | 9781403945020 |
| ISBN-10: | 1403945020 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2005-05-16 |
| Pages: | 304 |
| Product dimensions: | Height: 9.21258 Inches, Length: 6.14172 Inches, Weight: 1.41757234466 Pounds, Width: 0.7499985 Inches |
| Author: | D. Birchall, G. Tovstiga |
| Language: | en |
| Binding: | Hardcover |
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