The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
| ISBN-13: | 9781403997630 |
| ISBN-10: | 1403997632 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2005-11-07 |
| Pages: | 174 |
| Product dimensions: | Height: 9.01573 Inches, Length: 5.98424 Inches, Weight: 0.94578310398 Pounds, Width: 0.499999 Inches |
| Author: | S. Robinson, L. Etherington |
| Language: | en |
| Binding: | Hardcover |
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