The world of marketing is rapidly evolving, and this marketing management textbook is designed to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment.
| ISBN-13: | 9781557866943 |
| ISBN-10: | 1557866945 |
| Publisher: | Blackwell |
| Publication date: | 1997 |
| Edition description: | 1985 |
| Pages: | 675 |
| Product dimensions: | Weight: 0.8267334825 Pounds |
| Author: | Michael R. Czinkota, Masaaki Kotabe, David Steuart Mercer |
| Language: | en |
| Binding: | Hardcover |
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