A kaleidoscope of perspectives for packagers and marketers. Among them are research to ensure successful packaging, solid waste and environmental trade-offs, copycat packaging, why a package should be red and white, the role of design, and the consumer side.
| ISBN-13: | 9781566762984 |
| ISBN-10: | 1566762987 |
| Publisher: | CRC Press |
| Publication date: | 1996 |
| Edition description: | 1 |
| Pages: | 179 |
| Product dimensions: | Height: 9.25 Inches, Length: 6.5 Inches, Weight: 1.1 Pounds, Width: 0.75 Inches |
| Author: | Mona Doyle |
| Language: | en |
| Binding: | Hardcover |
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