In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firms Web strategy and its business strategy.
| ISBN-13: | 9781605660240 |
| ISBN-10: | 1605660248 |
| Publisher: | IGI Global |
| Publication date: | 2009-01-01 |
| Edition description: | 1 |
| Pages: | 382 |
| Product dimensions: | Height: 11 Inches, Length: 8.5 Inches, Weight: 3.1526103466 Pounds, Width: 0.94 Inches |
| Author: | Latif Al-Hakim |
| Language: | en |
| Binding: | Hardcover |
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