Encyclopedia of Tourism (Industrial Strategies)

Tourism has emerged as a significant contributor to world economies. This book provides a detailed analysis of the emerging trends, strategies and challenges of the tourism industry. It is considered a good business practice for the tourism industry to support their micro and macro environment via strategic perspectives. This is essential because we cannot consider companies existing without their environment. If companies do not engage themselves in such commissions, they are in hazard of isolating themselves from the shareholder. That, in turn, creates difficulties for mobilizing new ideas and receiving feedback from their environment. This book is a compilation of various case studies and researches accomplished by experts.