Integrated Marketing: From Planning to Implementation

This book on Integrated Marketing covers a number of topics ranging from understanding various stages and forms of marketing, studying exchange relationships, strategizing marketing concepts and implementing them, etc. for the success of a business in a competitive space. Integrated marketing involves gaining knowledge about the usage of a variety of tools such as SWOT or PEST Analysis that are required to build feasible yet innovative marketing models. This book elucidates new techniques of marketing and their applications in a multidisciplinary approach. It also sheds light on some of the unexplored aspects of the subject. Those in search of information to further their knowledge will be greatly assisted by this book.