Decision Making: Business Essentials

Good and timely decision-making is the key to running a successful business enterprise. All ranks within a business are involved in some form of decision-making. There are different approaches to decision-making like logical, intuitive, recognition primed, etc. Research in this domain addresses the multiple perspectives like psychological, cognitive and normative inherent to the process of decision-making. Study in this domain explores brand building and market projections from the perspective of business strategy. This book delves into the various approaches of making strategic decisions in businesses along with elaborating various considerations of risks and likely outcomes. This book covers in detail, some existing theories and innovative concepts revolving around business decision-making. All business professionals, entrepreneurs, students and experts will find this a valuable reference guide.