"This edited research book considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy by discussing common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world"--
| ISBN-13: | 9781668467091 |
| ISBN-10: | 1668467097 |
| Publisher: | IGI Global Publisher of Timely Knowledge |
| Publication date: | 2022 |
| Pages: | 548 |
| Product dimensions: | Height: 11 inches, Length: 8.5 inches, Weight: 3.41055119314 pounds, Width: 1.19 inches |
| Author: | Information R. . . Management Association |
| Language: | en |
| Binding: | Hardcover |
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