Entrepreneurship Management in Hospitality Industry

"The hospitality industry has undergone unrestrained changes in the last several years. Competitive pressures, shifting consumer preferences and consumption patterns, technological advances, consolidation, price discounting, and new distribution channels are but a few of the changes in the business landscape. Innovation has been championed as a way to cope with these and other changes in the industry. But what exactly is innovation, how has it functioned in the hospitality industry and what are the key ideas to help foster innovation? This book aims to explore hospitality innovation and the related area of entrepreneurship."