Strategic Hospitality Management

"Hospitality is the act of kindness in welcoming and looking after the basic needs of customers or strangers, mainly in relation to food, drink and accommodation. This work reveals the positive contribution that an integrated strategic management process can make to the effective management of a hospitality organization. The book equips students, researchers and managers of the hospitality and tourism industry-with an advanced and contemporary knowledge of strategic management. Definitely, it helps students to develop the analytical and practical managerial skills they will need to do their jobs professionally and efficiently.