Customer relationship management is not just the application of technology, but is a strategy to learn more about customers' needs and behaviors in order to develop stronger relationships with them. The purpose of this book is better understanding of customer re- lation management and profitability in busi- ness.
| ISBN-13: | 9781781635100 |
| ISBN-10: | 1781635102 |
| Publisher: | Koros Press Limited |
| Publication date: | 2014 |
| Edition description: | 1 |
| Product dimensions: | Height: 1.5748 Inches, Length: 7.874 Inches, Width: 5.5118 Inches |
| Author: | William Watson |
| Language: | en |
| Binding: | Hardcover |
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