Public Affairs Techniques for Business

Public affairs is a tool that enables us to steer a way around an imminent disaster or to alert policy-makers that something must be done to minimize its effect. It is also a route to avoiding possible crises in the first place. Furthermore, public affairs is now an essential component of any successful company's strategy for communicating effectively and protecting market share. This Report shows in practical terms how to counter potential threats through a professionally structured and implemented public affairs campaign. Today's successful companies recognize that in order to survive and prosper, a comprehensive and disciplined approach to public affairs is no longer just a useful asset, it is a necessity.