International City Tourism Analysis and Strategy

Describes strategies for marketing a urban destination to tourism-generating countries based on the premise that such an effort is no different than marketing a brand name to consumer target groups. Explains how members of a municipal tourist board have to choose which urban tourism products to offer to which segments of the international tourist demand, activities called product positioning and market segmentation. Focuses on the analytical preparation for strategic decision making in sections covering local tourism organizations in European cities, an urban tourism database, analyzing and monitoring disaggregate demand, urban destinations under competitive pressure, strategic market evaluations, and exploiting new media. Distributed by Books International. Annotation copyrighted by Book News, Inc., Portland, OR