Dynamic Tourism Journeying With Change

This text claims that tourism needs a fresh and updated approach and discusses why this is so. Dynamic tourism is an approach which needs to be adopted by the tourism industry. This process caters for the consumer's emerging familiarity with tourism, to meet rapid and on-going change, and to be a reflection of the character and priorities of modern day society overall. The book has three sections: one part introduces why change in tourism is necessary and shows change appearing; the second section presents the practicalities with examples from across the world; the final section outlines the full concept of dynamic tourism and says how it needs to be implemented in the future.