Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
| ISBN-13: | 9788121940016 |
| ISBN-10: | 812194001X |
| Publisher: | S. Chand Publishing |
| Publication date: | 2012 |
| Pages: | 402 |
| Product dimensions: | Height: 1.85039 Inches, Length: 7.99211 Inches, Weight: 1.3668659351435 pounds, Width: 9.99998 Inches |
| Author: | Gupta Ruchi |
| Language: | en |
| Binding: | Paperback |
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