IIMA Business Books - Business and Intellectual Property : Protect Your Ideas

Business and Intellectual Property reflects on the future of IP in the age of new media and shows how-in a rapidly changing business field- managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and corporate strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyright and trademarks) used by some of the biggest brands-Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata-to manage disputes and protect themselves. Accessible, clear and using a wide range of case studies, Business and Intellectual Property gives an excellent overview of a subject that is becoming a key aspect of many businesses today. Anurag K Agarwal is Professor of Business Policy at IIM Ahmedabad. A specialist in intellectual property, he has been a practising lawyer for a decade, is Member of the Indian Council of Arbitration, and has taught at the Management Development Institute, Gurgaon