Living Tomorrow's Company Rediscovering the Human Purposes of Business

Do you work in business or with business in India? Do you teach, study or advise on business? Do you think business will be decisive in shaping the world we live in tomorrow? How many of the businesses that you come across represent the best in human potential? Are you worried about some of the values that are dominant in business and investment today, and would you like to see a more human approach to business tomorrow? Would you like to play your part in achieving that? If so, this book is for you. Living Tomorrow's Company is written for all those who care about the success of business - be they entrepreneurs, managers, board members, investors, regulators, policymakers politicians or citizens. Its first edition was published in the UK soon its author founded Tomorrow's Company. In this , the second edition, published just as Tomorrow's Company develops its presence in India and looks towards South east Asia, Mark Goyder draws not only on personal experience , but also fifteen years of work by Tomorrow's Company to argue for an Inclusive approach to sustainable business success and to offer a personal view on the human purposes of business. He challenges people in and around business in India, China and other parts of Asia to reject the thinking that has led to mistakes of the west. He argues for a detailed agenda for human capitalism, organised on the principles of trusteeship and stewardship.