Designing the Future: How Ford, Toyota, and other world-class organizations use lean product development to drive innovation and transform their business

From two of the world’s top Lean experts—how world class companies are using Lean product development to drive innovation and how YOU can do the sameDesigning the Future explains how world-class companies have turned a deep understanding of customers into winning products and processes.Focusing on Ford’s epic transformation, Toyota’s continued evolution, and several companies in other industries, the authors provide a detailed analysis of how and why these companies succeeded; they also explain why many companies have achieved only moderate success with Lean. The book describes how companies can connect business strategy and superior value delivered to customers—an iterative, integrated process that relies on simultaneous engineering, linking strategy and vision.