Making It Bigger

For Binod Chaudhary, founder of Nepal's largest conglomerate, life hasn't stopped after making it big. Despite the intervening decade, Chaudhary is relentless in his pursuit of making it bigger. Wai Wai, his popular noodle brand, is no longer limited to neighbouring India-it has expanded its reach to countries as varied as Serbia, Kazakhstan, Moldova, Bangladesh and Egypt. A fearless risk-taker ready to push all boundaries, Chaudhary is still fighting fit, looking to pit his pawn against a rival's knight, usually to the latter's detriment. In Making It Bigger, he takes you on an incredible journey, detailing his forays in more than 200 businesses including cement, hospitality, telecom, banking, pharmaceuticals, and the challenges he takes head on, sometimes successfully, and sometimes as a learning. From Africa to Europe to Asia, the story of his global expansion is peppered with anecdotes that are both engaging and humorous.