Integrating e-commerce topics throughout as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management.
| ISBN-13: | 9780071221115 |
| ISBN-10: | 0071221115 |
| Publisher: | McGraw-Hill/Irwin |
| Publication date: | 2011 |
| Edition description: | 12th Revised edition |
| Pages: | 258 |
| Product dimensions: | Height: 9.901555 Inches, Length: 7.999984 Inches, Width: 0.499999 Inches |
| Author: | J. Paul Peter, James H. Donnelly |
| Language: | en |
| Binding: | Paperback |
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