Advertising

"chapter one Added a new vignette focused on Wendy's clever use of social media in partnership with Chance the Rapper to bring back Spicy Chicken Nuggets. The Wendy's vignette is woven throughout the chapter to illustrate basic concepts, especially in My Ad Campaign. Updated the timetable of advertising history. The "Principles of Free Market Economics" section has been simplified to help students better grasp these important foundations of a free market. Updated the top ten global marketers exhibit to 2019. Updated the tools for teamwork section to reflect the best tools available in early 2020"--