In this textbook, we give the details of advertising management and sales promotion. Advertising and sales promotion are aspects of promotional mix, which are five. Promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals.
| ISBN-13: | 9781680940312 |
| ISBN-10: | 1680940317 |
| Publisher: | ARCLER PRESS |
| Publication date: | 2015-01-01 |
| Product dimensions: | Height: 1.5748 inches, Length: 7.874 inches, Width: 5.5118 inches |
| Author: | PROF. GEORGE AINSLIE |
| Language: | English |
| Binding: | Paperback |
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