Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy. This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor's manual contains instructor and student disks.
| ISBN-13: | 9780131058750 |
| ISBN-10: | 0131058754 |
| Publisher: | Prentice Hall |
| Publication date: | 1994 |
| Edition description: | 3 |
| Pages: | 152 |
| Product dimensions: | Height: 11 Inches, Length: 0.5 Inches, Weight: 0.73193470984 Pounds, Width: 8.5 Inches |
| Author: | Jerald R. Smith, Peggy A. Golden |
| Language: | en |
| Binding: | Paperback |
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