Aon Hair & Beauty: Market Research

All hair and beauty businesses need numerate staff. Data handling is a vital skill for the success of these salons. It takes trainees through the Q.C.A.I. cycle and therefore gives them a framework for data collection and analysis. The book provides a scenario where the students have to go out into the locality and engage in data collection that is relevant to our industry. They then have to analyse and interpret their findings. This is why this book is an important contribution to this area of vocational education.