AS Media Studies The Essential Introduction

In full colour throughout and featuring new case studies, this fully revised and updated edition of the bestselling AS Media Studies: covers all aspects of Media Studies for students of the AS and A-level media syllabus.The authors, who are experienced teachers and examiners, introduce students step-by-step to the skills of reading media texts, and address key areas such as media technologies, media institutions and media audiences.Individual chapters cover:introduction to studying the mediastudy skillsreading media textsmedia institutionsaudiences and the mediacase studies of newspapers, television programmes, and filmsresearch and how to do itpreparing for examscoursework and production guide.AS Media Studies: The Essential Introduction gives students the confidence to tackle every part of an introductory media course.Its key features include:activities for the classroompractical assignments for individual studya glossary of key termscase studies of recent media showing how theoretical ideas can be applied in everyday situations.