Asian Agribusiness Management Case Studies in Growth, Marketing, and Upgrading Strategies

Key trends and drivers in Asian agribusiness / Lin Fu, Ralph D. Christy, and Joselito C. Bernardo -- Soyuz Foods International : small fruit, big dreams / Lin Fu, Katherine Grandle, Ran Kim, Cathy Chen, Chris Wien, and Ralph D. Christy -- CEO Agrifood Limited : growing through value-addition / Faraz Haqqi, Dora Heng, Lindsey Joseph, Kittikun Songsomboon, Ralph D. Christy, Kulapa Kudilok, Ravissa Suchato -- Maharashtra Hybrid Seeds Company : evolution of an agribusiness success story / Benjamin R. Zehr -- Metro Kang Jian : marketing strategies in a competitive health supplements industry / Lin Fu, Parth Detroja, Saebyul Kim, Di Wang, Hanqing Yang -- Kirirom Food Production : Cambodia's flagship dried fruit company / Martha Anderson, Juliana Batista, Amruta Byatnal, Elif Senvardarli, Margaret van Wassenaer -- CDIP : introducing crocodile oil to ASEAN+3 / Amanda Peçanha Hickey, Charley Du, Xue Jiang, Gabriel Polsky, Maritza Rodriguez, Kulapa Kuldilok, Ravissa Suchato -- Riverpro's environmentally-friendly paper : growing through sustainability / Pimbucha Rusmevichientong, Rosamy Albornoz, Susan Chen, Jinwen Lin, Kulapa Kudilok, Ravissa Suchato -- Zenxin : organic produce trailblazer in Malaysia / Lin Fu, Sarah Byrne, Wangyue Guo, Quinn Kolar, Sonia Sadaf, Chris Wien, Jinwen Zheng, Kit Chan -- A primer on enterprise upgrading / Aimée Hampel-Milagrosa -- Malagos Farmhouse Cheese : crafting cheese at 38 °C 175 / Aimée Hampel-Milagrosa and Karen Dall -- Lingzhi Mushroom Company : not your typical mushroom management / Aimée Hampel-Milagrosa, Pham Van Hong, Karen Dall, Michael Bruentrup -- Mathesis Food Products Company : bringing back the millet / Aimée Hampel-Milagrosa, Karen Dall, Mukesh Gulati, Sangeeta Agasty, Sangeeta Suresh