Australasian Business Statistics

To make smart business decisions, businesses need the power of statistical analysis. The second edition of Australasian Business Statistics prepares students to make informed decisions based on real-world data. This text equips students with the quantitative decision-making skills and analysis techniques they will need to succeed in today’s business world. It also assists students to gain insights into the practical relevance of statistics through the many interesting examples from the local region, Real business data and applications. Is there a profitable niche market for four-wheel drive tourism in Australia’s desert areas? Does cooperation between stallholders at New Zealand farmers markets present any potential for competitive advantage? As a producer of personal care products, how do you decide whether to focus your sales efforts on existing European and North American markets or on emerging markets in South-East Asia?