Shows how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This book extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
| ISBN-13: | 9780071281041 |
| ISBN-10: | 0071281045 |
| Publisher: | McGraw-Hill Higher Education |
| Publication date: | 2008-12 |
| Edition description: | 17th |
| Pages: | 758 |
| Product dimensions: | Height: 10.799191 Inches, Length: 8.499983 Inches, Weight: 3.64424119086 Pounds, Width: 1.098423 Inches |
| Author: | William D. Perreault (Jr.), Joseph P. Cannon |
| Language: | en |
| Binding: | Paperback |
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