Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
| ISBN-13: | 9781133188544 |
| ISBN-10: | 1133188540 |
| Publisher: | Cengage Learning |
| Publication date: | 2013-11-08 |
| Edition description: | 8 |
| Pages: | 512 |
| Product dimensions: | Height: 11 inches, Length: 8.75 inches, Weight: 2.85057704766 pounds, Width: 1 inches |
| Author: | Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill |
| Language: | en |
| Binding: | Hardcover |
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