For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
| ISBN-13: | 9781292020488 |
| ISBN-10: | 1292020482 |
| Publisher: | Pearson Education Limited |
| Publication date: | 2013-07-26 |
| Edition description: | 4 |
| Pages: | 670 |
| Product dimensions: | Height: 10.94486 Inches, Length: 8.58266 Inches, Weight: 2.9541943108 Pounds, Width: 1.02362 Inches |
| Author: | Naresh K. Malhotra |
| Language: | en |
| Binding: | Paperback |
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