This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.
| ISBN-13: | 9780367771331 |
| ISBN-10: | 0367771330 |
| Publisher: | Routledge |
| Publication date: | 2022 |
| Edition description: | 1 |
| Pages: | 202 |
| Product dimensions: | Height: 9 Inches, Length: 6 Inches, Weight: 0.881849048 Pounds, Width: 0.46 Inches |
| Author: | Julian Adams |
| Language: | en |
| Binding: | Paperback |
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