Behavioural Studies in Hospitality Management (Tourism and Hospitality Management)

This new text introduces students to behavioural studies, developing an ability to understand and manage the behaviour of people in the hospitality and tourism industries. It offers an approach to behaviour which integrates sociology and psychology in both analysis and explanation, providing a foundation in the social science disciplines which underpin the subject. It is ideal for students who want a broad perspective of behavioural issues, a readable and industry-centred approach, and a thorough grounding in the subject.