"To successfully establish an emotional bond with a customer, marketers have to access the mind and heart. Linking the desire for entertainment with emotion and putting the customer in the right mood is the key to attracting sales. In this riveting book we are shown how this is achieved in public spaces all over the world. Known as "Third Places" these are locations, apart from home and work, that we choose to visit." -- BOOK JACKET.
| ISBN-13: | 9780749442569 |
| ISBN-10: | 0749442565 |
| Publisher: | Kogan Page Publishers |
| Publication date: | 2004 |
| Pages: | 221 |
| Product dimensions: | Height: 9.25 Inches, Length: 6.25 Inches, Weight: 1.35 Pounds, Width: 0.75 Inches |
| Author: | Christian Mikunda |
| Language: | en |
| Binding: | Hardcover |
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